👋 Hi, I'm Crystal Lewis.
A Web Developer with 17+ years of experience—and a passion for building clean, powerful, and scalable websites.
I specialize in Webflow, WordPress, and custom CMS platforms, combining creative design with robust backend development. Whether I’m building a theme switcher app, developing a 3D game, or integrating Stripe and Supabase for eCommerce, I’m all about delivering seamless, functional experiences.
Lately, I’ve been pushing the limits of what’s possible with Webflow—developing custom apps, experimenting with API logic, and bringing in interactive elements like 3D visuals and scroll-based animations.
When I’m not coding, I’m probably watching horror or comedy movies, cooking something spicy, or spending time with my family. I believe the best digital work comes from people who care—and I care deeply about what I build.
2008 I began my freelance career building mobile apps using jQuery Mobile and websites using WordPress and Bootstrap.
2013 I landed my first full-time role as a Web Developer at Red Urban Canada, where I worked on WordPress sites and was introduced to Adobe Experience Manager (AEM) for their Volkswagen client. I quickly grew to love AEM and its powerful CMS capabilities.
2015 This experience led to a role at DDB, where I became the go-to developer and content author for Volkswagen. I was later assigned to the McDonald’s project, where I built out the full front-end experience in AEM and supported content authoring workflows. I also collaborated on a Drupal-based tourism website for Nova Scotia, working closely with a larger development team.
During this time, I expanded into email development coding custom campaigns for brands like Stars Lottery, Kraft Canada, and Tobacco Free Florida, and integrating Mailchimp with WordPress.
2021 I returned to freelance work and continued supporting DDB with email development for brands like Gatorade and Stars Lottery, coding responsive HTML/CSS email templates based on Figma designs. I helped TrackDDB modernize their WordPress site and trained their front-end developer to manage updates using Elementor.
Around this time, I reignited my passion for building websites. I initially considered returning to WordPress, but after experimenting with Webflow, I quickly fell in love with the platform.
2023–2024 I worked as a Content Manager at MRM on a full-time contract. In this role, I led a team of junior content authors and managed AEM-based publishing workflows, ensuring quality control, efficient collaboration, and timely launches for major brand campaigns.
2022–Present I rebuilt my portfolio in Webflow and migrated the INSURGENCY agency website from WordPress to Webflow, leading to an ongoing partnership. Since then, I’ve designed and developed responsive, SEO-optimized Webflow sites for clients across industries.
Alongside Webflow, I continue to support businesses using Drupal, WordPress, Wix, and Magnolia helping teams improve workflows, increase performance, and scale their CMS solutions with confidence.
I’m always happy to help businesses find reliable, scalable CMS solutions or simply improve what they already have. Whether it’s fixing accessibility issues, boosting performance, or modernizing your stack, I’m here to help. I genuinely want everyone to win, and when I do something, I make sure it’s done right, on time, or even ahead of schedule.
I specialize in frontend and backend development, crafting fast, accessible digital experiences with CMS solutions and modern frameworks. I focus on optimization, SEO, AODA, and WCAG compliance, while my UI/UX design skills ensure clean, user-friendly interfaces.
I love working with powerful tools, automating workflows, and bringing ideas to life with 3D design, animation, and motion graphics—blending creativity with performance.
Note: The numbers below reflect years of experience.
I specialize in building, customizing, and organizing dynamic digital content using Webflow’s powerful CMS—perfect for fast, scalable, and client-friendly websites. Explore other CMS platforms here.
Note: The numbers below reflect years of experience.
Sincere thanks to everyone who has shared their positive experiences.
“Crystal is the best Developer I have ever known. I call her the Encyclopedia of coding knowledge with unmatched troubleshooting skills. Working with her had been an absolute honour. She is Reliable, efficient and incredibly fast. She brings excellence to everything she does. Anyone would be so lucky to associate with her.”
“For anyone looking for a web developer, Crystal The Developer is your go to. They exceed in Professionalism, On time Delivery, Attention to Detail, and Clear Communication. Crystal and her team were careful to not only address our organization’s current needs, but also offered cost effective strategies that would help us expand in the marketing space and reach our five- and ten-year goals. After working with Crystal The Developer and her team, we will absolutely look nowhere else for our digital services. On behalf of United Elite Basketball Club – Thank You.”
“Crystal has made me a beautiful design for my business logo. She really shows the art skills and love. I really appreciate you. My clients love my Logo as well. Next is my business web design that I know your going to do amazingly with. Thank you crystal.”
“Crystal is skilled, thoughtful, and professional as she relays potential solutions that suit client needs and goals. She's a responsive team player, a skillful communicator, and exudes an effortless ease that can only positively serve teams.”
“I had the chance to work with Crystal and she helped me deliver high quality projects, I have been so pleased with her work, work ethic and attitude. Always there to help and always delivering the best work on time. Amazing leader and mentor.”
“Crystal is a solid developer with many years of experience capable of handling demanding projects with tight deadlines. Dependable, knowledgeable, and communicative are some of the qualities that set Crystal apart.”
“I have known and worked with crystal for just over 7 years now. We met at a large multinational agency where I was responsible for a piece of business that crystal supported. Years later and for the last two years crystal started supporting our new agency Insurgency (www.weareinsurgency.com) and has been supporting us with web development and CMS based projects. She is always on time for us and our clients are always happy with the output.”
“In my 5 years managing Crystal she earned a reputation with myself and her peers of being dependable, crazy fast and an overall CMS rockstar. If I had to name her best quality I'd say it was she never complained about anything whether the work was new and exciting or something nobody else wanted to do she'd always say no problem and do it even faster. Crystal also has outstanding taste in music”
“I've worked with Crystal on a couple of freelance projects requiring development work and it was a very positive experience. Crystal went above and beyond and was adaptable when project scopes changed. She is diligent, fast and offered valuable insights. Looking forward to working with her on more projects in the future.”
“It is a pleasure to work with Crystal, she has a fun personality and you can never get bored with her! She excels at web developing, I look forward to working together again.”
“Crystal is a joy to work with! Very professional and extremely knowledgeable. She's never failed to disappoint on any project that we've worked together on. I always look forward to teaming up”
“Crystal puts her everything into all of her projects. She is never satisfied until it’s perfect. She also brings a great energy to our work atmosphere!”