TRACKDDB

TRACKDDB
Date: 01/2015 -- 08/2023
Type of website: Agency
Type of development: Website
Type of platform: WordPress
Company: DDB CANADA
Title: Freelance Full-Stack WordPress Developer

My Role & Contributions

WordPress refresh for an agency website — theme migration, Elementor setup, SEO optimization, and developer onboarding.

For this agency’s website, I migrated the site from an outdated WordPress theme to a modern, responsive design using Elementor. I provided guidance on selecting the right theme, set up custom fonts and styles, and worked closely with the front-end developer to ensure they could manage future updates confidently.

  • Assessed the original WordPress setup and advised on purchasing a better, modern theme that matched the agency’s design needs.
  • Installed and configured the new theme, including layout updates, font customization, and responsiveness.
  • Used Elementor to build and customize front-end sections based on the agency’s branding and structure.
  • Ensured SEO continuity by fixing broken URLs and setting up proper redirects during the theme migration.
  • Guided the agency's front-end developer, showing them how to manage and update pages using WordPress and Elementor.
  • Tested and published the website, verifying consistent performance across devices and browsers.
  • Improved on-site SEO, including title tags, descriptions, image optimization, and performance tweaks.
  • Provided ongoing maintenance to support updates, troubleshoot issues, and keep the site running smoothly.
  • Highlights

    These images and video highlight my diverse projects, showcasing the blend of creativity and technical skill that drives my work.

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    CMS Portfolio

    I specialize in efficiently creating, customizing, and organizing dynamic digital content through powerful content management systems and tailored code solutions.

    Note: The numbers below reflect years of experience.

    Developer
    17+
    WEB/EMAIL/HTML/CSS/JS
    Designer
    12+
    CREATIVE-CLOUD/UI/UX/3D
    Wordpress
    15+
    FULL-STACK/API/REACT/PHP
    Drupal
    8+
    API/TWIG/PHP/BOOTSTRAP
    Magnolia
    10+
    HTML/CSS/JS/AUTHOR
    Mailchimp
    3+
    HTML/CSS/AMPscript
    Salesforce
    3+
    HTML/CSS/AMPscript

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