TRACKDDB

Date: 01/2015 -- 08/2023

Type of website: Agency

Type of development: Website

Type of platform: WordPress

Company: DDB CANADA

Title: Freelance Full-Stack WordPress Developer

WordPress refresh for an agency website — theme migration, Elementor setup, SEO optimization, and developer onboarding.

For this agency’s website, I migrated the site from an outdated WordPress theme to a modern, responsive design using Elementor. I provided guidance on selecting the right theme, set up custom fonts and styles, and worked closely with the front-end developer to ensure they could manage future updates confidently.

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Assessed the original WordPress setup and advised on purchasing a better, modern theme that matched the agency’s design needs.

Installed and configured the new theme, including layout updates, font customization, and responsiveness.

Used Elementor to build and customize front-end sections based on the agency’s branding and structure.

Ensured SEO continuity by fixing broken URLs and setting up proper redirects during the theme migration.

Guided the agency's front-end developer, showing them how to manage and update pages using WordPress and Elementor.

Tested and published the website, verifying consistent performance across devices and browsers.

Improved on-site SEO, including title tags, descriptions, image optimization, and performance tweaks.

Provided ongoing maintenance to support updates, troubleshoot issues, and keep the site running smoothly.

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