TRACKDDB

TRACKDDB

Date: 01/2015 -- 08/2023
Company: DDB CANADA
Role: Full-Stack | Wordpress
Project Type: Enterprise | Website + Animation + Setup & Training
Website link

My Role & Contributions

WordPress refresh for an agency website — theme migration, Elementor setup, SEO optimization, and developer onboarding.

For this agency’s website, I migrated the site from an outdated WordPress theme to a modern, responsive design using Elementor. I provided guidance on selecting the right theme, set up custom fonts and styles, and worked closely with the front-end developer to ensure they could manage future updates confidently.

  • Assessed the original WordPress setup and advised on purchasing a better, modern theme that matched the agency’s design needs.
  • Installed and configured the new theme, including layout updates, font customization, and responsiveness.
  • Used Elementor to build and customize front-end sections based on the agency’s branding and structure.
  • Ensured SEO continuity by fixing broken URLs and setting up proper redirects during the theme migration.
  • Guided the agency's front-end developer, showing them how to manage and update pages using WordPress and Elementor.
  • Tested and published the website, verifying consistent performance across devices and browsers.
  • Improved on-site SEO, including title tags, descriptions, image optimization, and performance tweaks.
  • Provided ongoing maintenance to support updates, troubleshoot issues, and keep the site running smoothly.
  • 🎬Project Videos

    These videos showcase complete website builds I’ve designed and developed, giving a closer look at the creative process behind each one. From concept to launch, every video highlights how I merge design precision with functional development — combining Webflow, custom code, and performance optimization to deliver fast, beautiful, and scalable websites. Each project reflects my passion for blending creativity with real-world results, showing not just how the site looks, but how it works in action.

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    📷Project Images

    These images feature website layouts and Figma design files that I’ve transformed into fully functional websites. Each one represents a detailed approach to both visual design and technical execution — from organizing responsive grids and CMS structures to refining typography and color harmony. My goal is to bridge the gap between concept and code, creating digital experiences that are polished, flexible, and true to each brand’s identity.

    Audit Ready

    Every site I create is designed to meet the highest standards — not only visually, but technically. I build each project to pass real audits with top scores in performance, accessibility, and best practices. By combining optimized code, structured content, and lightning-fast loading times, I ensure that every project is as strong under the hood as it is on the surface. These results prove that great design can also be clean, fast, and reliable.

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