TRACKDDB

TRACKDDB
Date: 01/2015 -- 08/2023
Type of website: Agency
Type of development: Website
Type of platform: WordPress
Company: DDB CANADA
Title: Freelance Full-Stack WordPress Developer

My Role & Contributions

WordPress refresh for an agency website — theme migration, Elementor setup, SEO optimization, and developer onboarding.

For this agency’s website, I migrated the site from an outdated WordPress theme to a modern, responsive design using Elementor. I provided guidance on selecting the right theme, set up custom fonts and styles, and worked closely with the front-end developer to ensure they could manage future updates confidently.

  • Assessed the original WordPress setup and advised on purchasing a better, modern theme that matched the agency’s design needs.
  • Installed and configured the new theme, including layout updates, font customization, and responsiveness.
  • Used Elementor to build and customize front-end sections based on the agency’s branding and structure.
  • Ensured SEO continuity by fixing broken URLs and setting up proper redirects during the theme migration.
  • Guided the agency's front-end developer, showing them how to manage and update pages using WordPress and Elementor.
  • Tested and published the website, verifying consistent performance across devices and browsers.
  • Improved on-site SEO, including title tags, descriptions, image optimization, and performance tweaks.
  • Provided ongoing maintenance to support updates, troubleshoot issues, and keep the site running smoothly.
  • Highlights

    These images and video highlight my diverse projects, showcasing the blend of creativity and technical skill that drives my work.

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    Built to Pass Every Audit ✅

    I don’t just build visually engaging websites — I build them to pass the test. Every project is crafted with accessibility, performance, and best practices in mind, achieving top scores in real audits. From clean code to optimized assets, I deliver sites that are not only creative, but also fast, accessible, and technically sound.

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    CMS Portfolio

    I specialize in efficiently creating, customizing, and organizing dynamic digital content through powerful content management systems and tailored code solutions.

    Note: The numbers below reflect years of experience.

    Years 5+
    &FULL-STACK/API/JS

    Webflow

    Years 17+
    &WEB/EMAIL/HTML/CSS/JS

    Developer

    Years 12+
    &CREATIVE-CLOUD/UI/UX/3D

    Designer

    Years 15+
    &FULL-STACK/API/REACT/PHP

    Wordpress

    Years 8+
    &API/TWIG/PHP/BOOTSTRAP

    Drupal

    Years 4+
    &FRONT-END/HTML/CSS/JS

    Wix

    Years 12+
    &HTML/CSS/JS/AUTHOR

    AEM

    Years 10+
    &HTML/CSS/JS/AUTHOR

    Magnolia

    Years 3+
    &HTML/CSS/AMPscript

    Mailchimp

    Years 3+
    &HTML/CSS/AMPscript

    Salesforce

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