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Webflow Seamless Pagination

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Example
October 21, 2025

🎯 Goal

To create a smooth, uninterrupted browsing experience for Webflow CMS collections.
The objective was to replace standard page reloads with a seamless transition system — keeping animations, filters, and Webflow interactions intact between pages.

⚙️ Problem

By default, Webflow’s CMS pagination causes a full page reload each time users click “Next” or “Previous.”
This reload interrupts animations, resets filters, and adds an ugly query parameter like ?94526fc2_page=2 to the URL — hurting both performance and aesthetics.

Key issues identified:

  • CMS lists fully reloaded on each click
  • Webflow IX2 animations stopped working after pagination
  • Browser URLs filled with unnecessary query strings
  • Poor UX on large collections and mobile devices

💡 Solution

A lightweight PJAX-based script was developed to intercept pagination clicks and dynamically load new CMS items without a full page refresh.

Technical highlights:

  • Integrated jQuery PJAX for content swapping via AJAX + pushState()
  • Automatically reinitialized Webflow’s IX2 animation engine after each load
  • Cleaned up pagination URLs (?xxxxx_page=2) using history.replaceState()
  • Added optional fade effects for smoother transitions
  • Included safety checks for PJAX and container presence to prevent console errors

🚀 Results

The final implementation achieved:
Instant CMS pagination — transitions feel native and fluid
Zero reload flicker — users browse continuously without interruption
Preserved animations — all Webflow IX2 effects stay active
Clean URLs — no visible Webflow query parameters
Improved UX scores — faster, smoother browsing experience

🧠 Summary

Webflow Seamless Pagination transforms static pagination into a dynamic, AJAX-powered experience — keeping Webflow’s native animations, filters, and components fully functional.
A small script with a big impact on speed, usability, and polish.

Debugging Webflow Performance

The screenshots below illustrate a real performance audit where standard video embeds and unused scripts were slowing the site down. After optimization, the Performance score jumped from 33 to 84, and all Best Practices reached 100 — proving small changes can have big impact.

No items found.

💡 Support Future Builds

I’m currently testing new Webflow app features, but to finish development I need a paid Webflow plan that allows script injection for testing and verification.

If you enjoy seeing how I build tools like this from
Supabase logins to animation systems, 3D experiences, and more, your support helps me reach that goal.

I’m aiming to raise
$30 to cover the Webflow plan so I can publish and test the next app publicly.
Every bit helps. Just click the
Support button on my site to contribute 💪🏾

Support

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