Tobacco Free Florida

Date: 06/2022 -- 01/2023

Type of website: Business

Type of development: Website & Email

Type of platform: WordPress & Mailchimp

Company: TRACKDDB

Title: Full-Time - CRM Automation Developer & Email developer Mailchimp

Responsive email development and WordPress integration — bridging marketing campaigns with site content through clean code and custom PHP.

For TFF, I developed responsive email templates from both Photoshop and Figma layouts, coded campaign-ready Mailchimp templates, and created WordPress PHP templates to ensure a seamless experience across marketing emails and desktop web. I led development efforts, ensuring design consistency, device compatibility, and CMS flexibility.

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Coded responsive HTML emails using designs from both Photoshop and Figma.

Built campaign templates in Mailchimp, adding merge tags for dynamic personalization.

Tested email layouts using Litmus and real devices to ensure rendering across clients.

Created custom PHP WordPress templates, ensuring that email clickthroughs led to consistent desktop page layouts.

Linked specific email modules to corresponding website pages for targeted desktop experiences.

Set up and tested the WordPress environment, verifying compatibility across browsers and devices.

Acted as lead developer, working closely with the design team to execute responsive, pixel-perfect results.

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